Ruonan Zheng
Jan 8, 2019

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

Photo: Jing Daily/ruonanzheng

In 2018, we saw Tencent aggressively pushing advertising options on luxury brands on WeChatnearly 90% of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019.

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively

We interviewed several experts to find out....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
New Business League: December 2018 report
Premium
58 minutes ago

New Business League: December 2018 report

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

Premium
Dentsu Aegis appoints ANZ CEO
Premium
1 hour ago

Dentsu Aegis appoints ANZ CEO

Henry Tajer returns to the agency side after a brief stint with Amazon.

Premium
Cross-border WeChat selling: the next big thing for travel retail?
Premium
2 hours ago

Cross-border WeChat selling: the next big thing for ...

With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.

Premium
'Playing catch up leads to innovations': La Liga India head
Premium
3 hours ago

'Playing catch up leads to innovations': La Liga ...

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.