Ruonan Zheng
Jan 8, 2019

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

Photo: Jing Daily/ruonanzheng

In 2018, we saw Tencent aggressively pushing advertising options on luxury brands on WeChatnearly 90% of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019.

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively

We interviewed several experts to find out....

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