Magallenes to lead JWT design offering

JWT Manila has responded to shifting client needs by launching a design unit at the agency.

Headed by new appointment Dindo Magallenes, the Design Group will offer design, promotion and activation programmes. Magallenes will report to JWT Manila executive creative director Dave Ferrer and joins from k2 interactive, a regional design operation that has offices in Manila, Singapore, Kuala Lumpur and Hong Kong.

According to JWT Philippines vice-chairman Matt Seddon, the new design offer reflects continuing media fragmentation. "We see a big opportunity in sharpening our design and promotional offering," he said. "Dindo (has) Filipino understanding and a Western education, which will result in superior design-based solutions. He will work closely with Dave and our senior creative teams to ensure that our ideas resonate across media and consumer touch-points."

The design group will work across JWT Manila's client base, which includes Ford, Shell, Unilever, Kraft and HSBC.