Jenny Chan 陳詠欣
Oct 22, 2013

Luis Alberto da Rosa succeeds Michael Xia at Y&R Guangzhou

GUANGZHOU - Luis Alberto da Rosa (pictured) will take over leadership of Y&R Guangzhou from chief executive Michael Xia, who is stepping down to pursue marketing and business-consulting roles outside of the agency.

Luis Alberto da Rosa
Luis Alberto da Rosa

Appointed as GM of Y&R Guangzhou, Da Rosa will service the agency's clients including Changhong, China Southern Airlines, Midea, Guang Fa Bank, Arawana, Guiyang IFC, Ping An and Goldlion Group.

He has been in the industry for more than 20 years—nine of them in China and most recently at Li Ning as director of its brand communications department. Prior to that, da Rosa spent 13 years at JWT, Leo Burnett and Y&R in his native Hong Kong.

Charles Sampson, CEO of Y&R China, told Campaign Asia-Pacific that Xia had a hand in choosing da Rosa as his successor from among many candidates.

Well known in China’s advertising scene, Xia himself started off as general manager with Y&R Guangzhou in 2004, before being promoted to CEO in 2009. He will work with da Rosa to ensure a "smooth and seamless" handover until the end of October.

“Michael’s key achievement is that he clearly saw the need to make local business the main focus [in Guangzhou], and the agency now works with most of the key local players," Sampson said. 

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