Jenny Chan 陳詠欣
Oct 22, 2013

Luis Alberto da Rosa succeeds Michael Xia at Y&R Guangzhou

GUANGZHOU - Luis Alberto da Rosa (pictured) will take over leadership of Y&R Guangzhou from chief executive Michael Xia, who is stepping down to pursue marketing and business-consulting roles outside of the agency.

Luis Alberto da Rosa
Luis Alberto da Rosa

Appointed as GM of Y&R Guangzhou, Da Rosa will service the agency's clients including Changhong, China Southern Airlines, Midea, Guang Fa Bank, Arawana, Guiyang IFC, Ping An and Goldlion Group.

He has been in the industry for more than 20 years—nine of them in China and most recently at Li Ning as director of its brand communications department. Prior to that, da Rosa spent 13 years at JWT, Leo Burnett and Y&R in his native Hong Kong.

Charles Sampson, CEO of Y&R China, told Campaign Asia-Pacific that Xia had a hand in choosing da Rosa as his successor from among many candidates.

Well known in China’s advertising scene, Xia himself started off as general manager with Y&R Guangzhou in 2004, before being promoted to CEO in 2009. He will work with da Rosa to ensure a "smooth and seamless" handover until the end of October.

“Michael’s key achievement is that he clearly saw the need to make local business the main focus [in Guangzhou], and the agency now works with most of the key local players," Sampson said. 

Related Articles

Just Published

1 day ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

1 day ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

2 days ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.