Byravee Iyer
Jan 21, 2015

Low-cost airline VietJet strikes consulting deal with Google

SINGAPORE - Vietnamese low-cost carrier VietJet and Google are joining forces in an unusual deal in which the airline will be consulting the search giant to help devise digital strategy and growth plans as the company seeks to expand across North Asia and India.

Luu Duc Khanh

VietJet’s managing director Luu Duc Khanh said Google would help the airline understand passenger behaviour and give it access to digital solutions that will help it tap potential customers in new markets.

“Aviation is a very competitive industry and we believe technology will give us an advantage. Google will be our advisor on many things including strategy,” he said. However, Khanh remained vague on the details of the recently signed memorandum of understanding MOU...

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