Chris Reed
May 28, 2012

Lotus F1 drives Linkin Park GP App brand partnership

Linkin Park clearly loved their headline act at the Singapore F1 Grand Prix last year so much that they …..bought the company…well no but they have created a unique Linkin Park Lotus F1 Team App ...

Lotus F1 drives Linkin Park GP App brand partnership

Linkin Park clearly loved their headline act at the Singapore F1 Grand Prix last year so much that they …..bought the company…well no but they have created a unique Linkin Park Lotus F1 Team App though.

As far as I can see no other rock act has created a partnership with an F1 team to create content for the world and gain marketing in return.

It embraces the power and dream of driving around an F1 circuit put to Linkin Park’s new single “Burn it Down” (not sure “burn it down” and F1 car really go together given the potential of cars blowing up but hey that’s symantecs…..)

http://www.youtube.com/watch?feature=player_embedded&v=mOHCrW39Zy4

The app has just been unleashed on the world through itunes (no android version yet). It allows users to drive a Lotus E20 and interact with a 360degree environment to create an original remix of the new Linkin Park single.

The really cool, some would say geeky, aspect  about the app is that it allows the user to play multiple audio tracks and get them mixed in real time in response to user actions on the accelerometer sensors and multi-touch screen of the device.  As a result theuser is put closer to the music by zooming into sections of the song to create an individual listening experience, which must be a first for any music act! Puts a whole new angle on drive time music!

Lotus F1 are marketing the App to their world wide fans by featuring it on their two cars at the Monaco GP  (weekend of 25-28 May) as well as through usual social media platforms, as are Linkin Park who have reached their 42 million facebook fans as a result.

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