Tracey Furniss
May 21, 2009

Live Issue... Is now the time to launch a start-up?

Should agency executives with redundancy payouts be setting up on their own?

At a time when budgets are in freefall, deciding to start up an agency might seem crazy. But there is a logic to it. At the moment there are plenty of executives walking round with redundancy payouts in their pockets and with precious few options of rejoining the major agencies. At the same time, many cost-conscious clients are looking for cheaper options. So is now a good time to take the plunge

Some certainly seem to...

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