There’s a growing list of advertisers who have been burned in the social media space for failing to come clean about the ways they try to manage their reputations. The important question for brands is how much they should disclose, and under what circumstances.
Among the notable screw-ups is a series of Wal-Mart blogs from 2006 that were manufactured by Edelman in the US but posed as fan blogs chatting about their loyalty to the...
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