Amid the annual Great Singapore Sale, it seems incongruous to be avoiding the craze and congestion of the malls and instead be perusing the mail for deals on free shipping and markdowns. And yet, that is what I’m doing, and I imagine I’m not alone.
It is no longer the sale that draws crowds to the mall, but the experienceand that experience must be something special. There are certain shopping moments that can never...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events