Historically, Asia Pacific has been viewed by outsiders as a single region, much as North America or Europe. However, the reality is that APAC is a fusion of culturally dynamic countries composed of strongly embraced religions, personalities, different market maturities and countless languages and dialectsall with deep-rooted ways of conducting business.
Australia is as different from China as Japan is from India. In addition, micro-market complexities in Indonesia, Malaysia, Thailand and Vietnam, among other...
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