Jenny Chan 陳詠欣
Aug 15, 2014

Leo Burnett loses Coca-Cola account to McCann in China

SHANGHAI - Coca-Cola China has moved its creative business out of Leo Burnett and into McCann, according to reliable sources.

Leo Burnett loses Coca-Cola account to McCann in China

Creative duties for the core Coke brand have shifted to McCann Shanghai from Leo Burnett Shanghai following a pitch led by McCann's Tomaz Mok (chairman), Cia Hatzi (regional business director) and Ellen Hou (group managing director).

McCann had lost this same account in 2007 to Leo Burnett when the client set up a new unit called Red Lounge that combines members of Coke's marketing team with several other agencies including Starcom, Wwwins and Heartland.

According to industry sources, the shift will not affect BBH, Ogilvy and Saatchi & Saatchi, which handle Coke brands Sprite, Fanta and Minute Maid, respectively.

Neither Leo Burnett nor McCann responded to requests for comment. A McCann spokesperson referred all questions to the client, whose representative could not be reached by press time.

 

Related Articles

Just Published

14 hours ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

15 hours ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

16 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

1 day ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.