Jenny Chan 陳詠欣
Aug 15, 2014

Leo Burnett loses Coca-Cola account to McCann in China

SHANGHAI - Coca-Cola China has moved its creative business out of Leo Burnett and into McCann, according to reliable sources.

Leo Burnett loses Coca-Cola account to McCann in China

Creative duties for the core Coke brand have shifted to McCann Shanghai from Leo Burnett Shanghai following a pitch led by McCann's Tomaz Mok (chairman), Cia Hatzi (regional business director) and Ellen Hou (group managing director).

McCann had lost this same account in 2007 to Leo Burnett when the client set up a new unit called Red Lounge that combines members of Coke's marketing team with several other agencies including Starcom, Wwwins and Heartland.

According to industry sources, the shift will not affect BBH, Ogilvy and Saatchi & Saatchi, which handle Coke brands Sprite, Fanta and Minute Maid, respectively.

Neither Leo Burnett nor McCann responded to requests for comment. A McCann spokesperson referred all questions to the client, whose representative could not be reached by press time.


Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.