Tracey Furniss
Dec 2, 2008

Leo Burnett boosts Beijing office with W&K purchase

BEIJING - Publicis Groupe has acquired Chinese advertising agency W&K Communications to rebuild a Beijing presence for its Leo Burnett Greater China arm.

The two companies have been in talks for several months, with news of a potential deal emerging in April Media, 2 April. Leo Burnett earlier scaled back its Beijing office following poor performances in the city, transferring its Li Ning account teams to Shanghai.

Leo Burnett WK Beijing Advertising, as the agency will be rebranded, will continue to be led by Guo Weijun, currently chairman, and Wang Yi, managing director. Both will report to...

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