We've kicked things off by inviting readers to help compile our first playlist, featuring the best songs from TV ads. We plan to use the music streaming service to add a new element to our digitial content.
A number of leading magazines and publications already have their own Spotify profiles, including The Guardian, Esquire, Vanity Fair and Empire. And according to Spotify, Campaign Asia-Pacific is the first trade publication in the region to launch its own account.
"A Spotify profile is a fantastic way to soundtrack your brand and engage with your readers in a fun, innovative and unique way,” said Spotify’s managing director for Asia, Sunita Kaur. “We’re delighted to see Campaign Asia-Pacific's own Spotify profile up and running."
As well as creating themed playlists and embedding music into articles, we'll also be inviting agencies, marketers and brands to create their own ultimate playlists, which will be hosted and shared online and through social media.
What’s your favourite song from a TV ad? Tweet us @CampaignAsia using the hashtag #MusicFromTheAds.
You can view our Spotify profile here: Campain Asia-Pacific Spotify
[For the record, we have no commercial relationship with Spotify. -Ed.]