Staff Reporters
Dec 4, 2014

Lend us your ears: Check out Campaign's branded Spotify account

Campaign Asia-Pacific has become the first trade publication in the region to launch its own branded Spotify account.

Lend us your ears: Check out Campaign's branded Spotify account

We've kicked things off by inviting readers to help compile our first playlist, featuring the best songs from TV ads. We plan to use the music streaming service to add a new element to our digitial content.

A number of leading magazines and publications already have their own Spotify profiles, including The Guardian, Esquire, Vanity Fair and Empire. And according to Spotify, Campaign Asia-Pacific is the first trade publication in the region to launch its own account.

"A Spotify profile is a fantastic way to soundtrack your brand and engage with your readers in a fun, innovative and unique way,” said Spotify’s managing director for Asia, Sunita Kaur. “We’re delighted to see Campaign Asia-Pacific's own Spotify profile up and running." 

As well as creating themed playlists and embedding music into articles, we'll also be inviting agencies, marketers and brands to create their own ultimate playlists, which will be hosted and shared online and through social media.

What’s your favourite song from a TV ad? Tweet us @CampaignAsia using the hashtag #MusicFromTheAds.

You can view our Spotify profile here: Campain Asia-Pacific Spotify 

[For the record, we have no commercial relationship with Spotify. -Ed.]

 

Related Articles

Just Published

2 hours ago

After much debate, Australia's Parliament passes ...

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 was passed after a series of amendments.

11 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

12 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

12 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.