SHANGHAI - Leagas Delaney, competing with Ogilvy, Cheil, and Glow & Circulate Advertising in an invitation-only pitch, has won the creative business for Tencent's new mobile-security product.
The product, Guanjia, is the first mobile-security service that offers WeChat-specific protection. The company created the offering to combat malware hijacking of WeChat accounts, which can give hackers access to friend lists and WeChat Moments.
Leagas Delaney is working on a branding TVC to debut on Chinese New Year's Eve on CCTV.
The agency previously won the WeChat Pay account, another Tencent product.
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