Jenny Chan 陳詠欣
Jan 14, 2014

Leagas Delaney wins Tencent security account after four-way pitch

SHANGHAI - Leagas Delaney, competing with Ogilvy, Cheil, and Glow & Circulate Advertising in an invitation-only pitch, has won the creative business for Tencent's new mobile-security product.

Leagas Delaney wins Tencent security account after four-way pitch

The product, Guanjia, is the first mobile-security service that offers WeChat-specific protection. The company created the offering to combat malware hijacking of WeChat accounts, which can give hackers access to friend lists and WeChat Moments.

Leagas Delaney is working on a branding TVC to debut on Chinese New Year's Eve on CCTV. 

The agency previously won the WeChat Pay account, another Tencent product.

 

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