The latest one in the firing line is STW’s One Barrack Street unit, which was set up last year to service the Vodafone Australia business across a range of disciplines.
After creating the 55-person division following prompting from the client, internal changes at Vodafone mean that the One Barrack Street model is no longer preferred. STW has been here before: last year, its Commonwealth Bank unit - named The Village - fell apart when the bank handed creative duties to Goodby Silverstein & Partners.
And WPP, given the fate suffered by Team Samsung, presumably knows the perils of these structures. Which might explain why people are watching the progress of its new Dell shop Enfantico with particular interest.
After creating the 55-person division following prompting from the client, internal changes at Vodafone mean that the One Barrack Street model is no longer preferred. STW has been here before: last year, its Commonwealth Bank unit - named The Village - fell apart when the bank handed creative duties to Goodby Silverstein & Partners.
And WPP, given the fate suffered by Team Samsung, presumably knows the perils of these structures. Which might explain why people are watching the progress of its new Dell shop Enfantico with particular interest.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
