In this newly created role, Chen will be based out of Shanghai and will work with Danny Mok, CEO of Leo Burnett China, as part of the management team. She has been tasked with leading the agency's strategy function and with instilling the agency's 'humankind planning culture' across LB's offices in China.
"My top priority for Leo Burnett at the moment is focused on building a strong management team," said Mok. "The appointment of Sharon, one of the leading strategy leaders in our industry to the Leo Burnett team reinforces our commitment to transform the agency into one of the leading forces in China, and create bigger value to clients."
Chen said that she chose to work with Leo Burnett because it is one of the most iconic brands in the business. "I am looking forward to working with Danny to chart a brand new chapter of success for Leo Burnett in China and working with the team to create a winning environment and a fun place to work," she added.
Chen joins with more than 20 years experience in advertising. She began her career as an account executive at Saatchi & Saatchi in Taiwan in 1994. Two years later, she moved over to strategy and planning with JWT and since then she has gone on to work with Ogilvy and Havas Worldwide (known at the time as Euro RSCG). In the course of her career, Chen has worked with a list of clients that spans most categories including Nike, TaoBao, BP, China Merchants Bank and Ikea.
Saatchi & Saatchi China could not be reached by press time.