Oct 8, 2004

Lancôme Homme targets Thai men

French cosmetics brand Lancôme has launched a men's skincare range in Thailand, becoming the latest player to vie for a piece of this fast-growing segment.

The market for men's skincare products is expanding three times faster than the market for women's products, said LancÃme brand manager Apinya Sevatasai, who expects LancÃme Homme to deliver sales of 15 million baht US$363,315 in the last quarter of the year. According to industry estimates, the men's segment accounted for five per cent of the five billion baht skincare market last year. LancÃme's men's range joins those of Biotherm, Shiseido, Clarins and Clinique...

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