The popular burger chain currently has 95 outlets across South Korea and is on an international expansion into Hong Kong, Macau and Washington DC.
The first phase of their ad campaign uses only bus shelter ads in partnership with Clear Channel. Kraze Burger’s advertising campaign is targeted at professionals, managers, executives and businessmen (PMEBs) in Singapore’s central business district and the Marina Bay hub.
The burger joint's further media placements are still unclear at this point, and they do not currently have a creative or media agency.
Kraze Burger’s campaign on Clear Channel bus shelters runs until 9 February.
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