Nielsen
Sep 9, 2019

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.

SOUTH KOREA MARKET SNAPSHOT

South Korea is one of the major exporters of electronic chips, semiconductors, smartphones, automobile and shipping industry worldwide. Recent annual GDP growth in Q2 2019 is recorded at 1.1% versus 2.8% in Q2 2018. The economy has been adversely affected due to the ongoing US-China trade dispute. Currently, government spending is on rise to combat pressures from reduced export earnings on account of lower demand in electronics....

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