Jenny Chan 陳詠欣
Sep 13, 2018

KOLs capture less than a tenth of HK video-viewing time

Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.

MyTV SUPER has grown since its launch in 2016 with 40% penetration in Hong Kong now.

Top of the Charts provides a quick, mostly visual summary of a new piece of relevant research.

Report The Evolution of Hong Kong’s Video Landscape’ by Omnicom Media Group and Toluna.

Methodology From May 24 to June 11, 2018, online questionnaires were used to survey a sample of 1,000 users aged 18 to 59 about their video consumption in the past seven days, from free TV, pay...

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