Staff Reporters
Jul 2, 2009

Kinetic wins Mini

SINGAPORE - BMW Asia Group has handed the creative account for Mini to Kinetic after a final three-way pitch against Publicis and Tribal DDB.

Kinetic wins Mini
The new agency will start work this month.

The Mini account has been held by an agency called U5OK in Bangkok since the end of 2005.

BMW Asia Group had previously shortlisted three creative agencies after more than 30 agencies made submissions for the review.

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