Gabey Goh
Jan 6, 2016

Kevin Rooney named APAC chief growth officer for Mindshare

ASIA-PACIFIC - Mindshare APAC has appointed Kevin Rooney to the role of chief growth officer effective immediately.

Kevin Rooney
Kevin Rooney

The new role is in addition to his current position as managing director, m/six Asia Pacific, the group’s boutique agency, which launched in 2013. 

Rooney takes over from Wendy Walker, who left the WPP-owned agency to become CMO of Manulife in July 2015.

Rooney will oversee all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans and create new revenue streams.

GroupM said m/six, with more than 50 clients across Malaysia, Indonesia, India and Singapore, is the group's most successful agency "pound for pound", and this move will bring its highly successful growth model to Mindshare.

Commenting on his appointment, Rooney said working across both agencies marks a significant change in the way that m/six will collaborate with Mindshare, from a resourcing and product development perspective.

Ashutosh Srivastava, Mindshare’s CEO for AMEA & Russia/CIS said that Rooney has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients.

“I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare,” he added.

Rooney boasts nearly 12 years’ experience within WPP roles across North America, Global and APAC, in both management and business development positions.

 

Related Articles

Just Published

1 hour ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 hour ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

2 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

4 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.