The 27-person firm will be branded as Ketchum Icon and will continue to be led by managing director John Bailey, who will report to Jon Higgins, senior partner and CEO, International, for Ketchum.
Ketchum and Icon Singapore have been affiliated since 2008, working together on regional and local clients from the corporate as well as travel and hospitality sectors, such as Sofitel Hotel and travel trade show ITB Asia.
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