Karl Cluck adds APAC chief client role to Mindshare duties

Cluck takes over from Roy Sudipto, who left the agency to become CEO of developing markets for WPP’s Tenth Avenue.

Cluck will continue to lead the network's operations in Japan, Korea and Taiwan by working with local MDs. He will also be working with Mindshare’s regional client team leaders to drive the network's 'adaptive marketing' proposition which includes establishing expertise hubs, driving content initiatives and delivering investment value.

In Japan, Cluck helped revive Mindshare’s offer by winning back clients like Nike and landing new assignments from Reckitt Benckiser and booking.com, according to the company. Cluck also helped establish Mindshare Korea and grew the team to over 20 people, with assignments from L’Oreal, Jaguar Land Rover and Boehringer Ingelheim.

“Karl has been behind some of our best work for clients in China & North Asia, and has helped build a strong reputation and relationship with clients in these offices," said Ashutosh Srivastava, CEO, AMEA & Russia/CIS. "His irreverence for all things official and conventional, and his ability to combine this irreveraence with insightful media, market and consumer knowledge to arrive at creative solutions makes him a fabulous resource to have for any client-agency team."