Emily Tan
Jan 11, 2016

Karl Cluck adds APAC chief client role to Mindshare duties

ASIA-PACIFIC - Karl Cluck, CEO of Mindshare Japan, Korea and Taiwan, has stepped up to the post of chief client officer for Mindshare Asia-Pacific.

Karl Cluck
Karl Cluck

Cluck takes over from Roy Sudipto, who left the agency to become CEO of developing markets for WPP’s Tenth Avenue.

Cluck will continue to lead the network's operations in Japan, Korea and Taiwan by working with local MDs. He will also be working with Mindshare’s regional client team leaders to drive the network's 'adaptive marketing' proposition which includes establishing expertise hubs, driving content initiatives and delivering investment value.

In Japan, Cluck helped revive Mindshare’s offer by winning back clients like Nike and landing new assignments from Reckitt Benckiser and booking.com, according to the company. Cluck also helped establish Mindshare Korea and grew the team to over 20 people, with assignments from L’Oreal, Jaguar Land Rover and Boehringer Ingelheim.

“Karl has been behind some of our best work for clients in China & North Asia, and has helped build a strong reputation and relationship with clients in these offices," said Ashutosh Srivastava, CEO, AMEA & Russia/CIS. "His irreverence for all things official and conventional, and his ability to combine this irreveraence with insightful media, market and consumer knowledge to arrive at creative solutions makes him a fabulous resource to have for any client-agency team."


Related Articles

Just Published

4 hours ago

Ikea rents tiny Tokyo flat for tiny price

In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

4 hours ago

Finding digital measurement success, part 1: ...

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.

4 hours ago

With mixed travel recovery in APAC, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

5 hours ago

Chinese consumers getting more conscious of their ...

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.