Byravee Iyer
Nov 20, 2013

Kao Malaysia retains Optimedia as media agency-of-record

KUALA LUMPUR - Japanese cosmetic company Kao Corporation has retained Optimedia for its $2.8 million media planning and buying business in Malaysia for the third straight year.

Kao has awarded Optimedia its media business for the third year
Kao has awarded Optimedia its media business for the third year

The agency won the renewal without a pitch after a process a source described as fast-moving. Optimedia will continue to manage media planning and buying for Kao Malaysia’s portfolio of brands including Biore, Laurier, Liese, Asience and Kao Attack. 

Wong Pi Yee, Optimedia Malaysia’s managing director, credited the agency’s long-standing relationship with Kao for the continued relationship. “Optimedia’s team understands Kao’s business challenges in an intimate way and we provide outstanding strategies and operational efficiencies,” Yee said.

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.