Staff Reporters
Feb 25, 2015

'Kan Khajura Tesan' tops Warc 100

GLOBAL - 'Kan Khajura Tesan', the campaign by Lowe Lintas and PHD that reached consumers in "media dark" areas of India for Hindustan Unilever, has been named the top campaign in the Warc 100, released this morning.

The winning campaign provided free calls with 15 minutes of audio entertainment
The winning campaign provided free calls with 15 minutes of audio entertainment

The Warc 100 is an annual list of the world’s best marketing campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions, according to the organisation. 

Lowe Lintas also took the No. 4 spot on the top campaigns list with 'Help a child reach 5' for Lifebuoy. The two top-performing campaigns propelled the agency to No. 1 on the list of top creative agencies.

Other APAC-related highlights from the Warc 100 include:

  • Australia, India and China came in third, fourth and fifth (behind the US and UK) in the country table.
  • PHD Mumbai came in second among the top media agencies
  • 'Smart TXTBKS' for SMART Communications by DDB DM9 JaymeSyfu of the Philippines landed at No. 7 on the top campaigns list.
  • 'Fair go bro' for Virgin Mobile by Havas Worldwide Sydney/One Green Bean took the No. 10 spot on the campaigns list.
  • Colenso BBDO took the No. 3 spot among creative agencies.
  • UM Sydney landed at No. 5 on the top media agencies list

"Asia's strong performance in this year's the Warc 100 shows the strategic excellence of brands and agencies in the region," said David Tiltman, head of content for the organisation. "There is a lot marketers in the rest of the world can learn from the breakthrough ideas being developed in Asia."

Tables of the top finishers in each category follow. The full results are available at Warc's website

Top 10 campaigns:

Rank Campaign Location Brand Primary Agencies Points
1 Kan Khajura Tesan India Hindustan Unilever Lowe Lintas/PHD 120.7
2 Real Beauty Sketches Global Dove Ogilvy & Mather Sao Paulo/PHD 88.6
3 Travel Yourself Interesting UK Expedia Ogilvy & Mather London 78.1
4 Help A Child Reach 5 India Lifebuoy Lowe Lintas 74.2
5 Beautiful Hair, Whatever the Weather US Pantene Leo Burnett/Arc, Starcom MediaVest Group 71.5
6 Bentley Burial Brazil Brazilian Association of Organ Transplants Leo Burnett Tailor Made 66.4
7 SMART TXTBKS Philippines SMART Communications DDB DM9 JaymeSyfu 63
8 #YouDrive UK Mercedes-Benz AMV BBDO 62.5
9 The Hornbach Hammer Germany Hornbach HEIMAT Berlin 58.9
10 Fair Go Bro Australia Virgin Mobile Havas Worldwide Sydney/One Green Bean 57.3


Top 5 countries:

Rank Country Points
1 US 3076
2 UK 1646.4
3 Australia 1200.5
4 India 791.2
5 China 778.1


Top 5 creative agencies:

Rank Agency Location Points
1 Lowe Lintas Mumbai India 212.9
3 Colenso BBDO New Zealand 147.6
4 Ogilvy & Mather New York US 136.1
5 Grey London UK 131


Top 5 media agencies:

Rank Agency Location Points
1 Starcom MediaVest Group Chicago US 202.7
2 PHD Mumbai India 105.7
3 Manning Gottlieb OMD UK 92
4 OMD UK UK 83
5 UM Sydney Australia 80.1


Top 5 digital agencies:

Rank Agency Location Points
1 360i New York US 69.8
2 R/GA New York US 58.4
3 Proximity Toronto Canada 55.7
4 FRED & FARID Paris France 47.7
5 Razorfish New York US 45.2


Top 5 agency networks:

Rank Agency Network Points
1 BBDO Worldwide 1236.3
2 Ogilvy & Mather Advertising 1027.2
3 DDB Worldwide 749.9
4 Lowe & Partners 645.4
5 McCann Erickson 628.9


Top 5 agency holding companies:

Rank Holding Company Points
1 WPP 4008.2
2 Omnicom Group 3942.5
3 Publicis Groupe 2552.4
4 Interpublic Group 2532.3
5 Havas 585.2


Top 5 brands:

Rank Brand Product Category Points
1 Coca-Cola Soft Drinks 387
2 McDonald’s Retail 190.1
3 Mercedes-Benz Automotive 172.5
4 Toyota Automotive 137.8
5 Audi Automotive 131.4


Top 5 advertisers:

Rank Advertiser Name Location Points
1 Unilever Netherlands/UK 785.1
2 Procter & Gamble US 576.1
3 Coca-Cola Company, The US 454.6
4 PepsiCo US 384
5 Mondelēz International US 258.3



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