'Kan Khajura Tesan' tops Warc 100

The Warc 100 is an annual list of the world’s best marketing campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions, according to the organisation. 

Lowe Lintas also took the No. 4 spot on the top campaigns list with 'Help a child reach 5' for Lifebuoy. The two top-performing campaigns propelled the agency to No. 1 on the list of top creative agencies.

Other APAC-related highlights from the Warc 100 include:

• Australia, India and China came in third, fourth and fifth (behind the US and UK) in the country table.
• PHD Mumbai came in second among the top media agencies
• 'Smart TXTBKS' for SMART Communications by DDB DM9 JaymeSyfu of the Philippines landed at No. 7 on the top campaigns list.
• 'Fair go bro' for Virgin Mobile by Havas Worldwide Sydney/One Green Bean took the No. 10 spot on the campaigns list.
• Colenso BBDO took the No. 3 spot among creative agencies.
• UM Sydney landed at No. 5 on the top media agencies list

"Asia's strong performance in this year's the Warc 100 shows the strategic excellence of brands and agencies in the region," said David Tiltman, head of content for the organisation. "There is a lot marketers in the rest of the world can learn from the breakthrough ideas being developed in Asia."

Tables of the top finishers in each category follow. The full results are available at Warc's website. 

Top 10 campaigns:

Rank	Campaign	Location	Brand	Primary Agencies	Points
1	Kan Khajura Tesan	India	Hindustan Unilever	Lowe Lintas/PHD	120.7
2	Real Beauty Sketches	Global	Dove	Ogilvy & Mather Sao Paulo/PHD	88.6
3	Travel Yourself Interesting	UK	Expedia	Ogilvy & Mather London	78.1
4	Help A Child Reach 5	India	Lifebuoy	Lowe Lintas	74.2
5	Beautiful Hair, Whatever the Weather	US	Pantene	Leo Burnett/Arc, Starcom MediaVest Group	71.5
6	Bentley Burial	Brazil	Brazilian Association of Organ Transplants	Leo Burnett Tailor Made	66.4
7	SMART TXTBKS	Philippines	SMART Communications	DDB DM9 JaymeSyfu	63
8	#YouDrive	UK	Mercedes-Benz	AMV BBDO	62.5
9	The Hornbach Hammer	Germany	Hornbach	HEIMAT Berlin	58.9
10	Fair Go Bro	Australia	Virgin Mobile	Havas Worldwide Sydney/One Green Bean	57.3

 

Top 5 countries:

Rank	Country	Points
1	US	3076
2	UK	1646.4
3	Australia	1200.5
4	India	791.2
5	China	778.1

 

Top 5 creative agencies:

Rank	Agency	Location	Points
1	Lowe Lintas Mumbai	India	212.9
2	AMV BBDO	UK	191
3	Colenso BBDO	New Zealand	147.6
4	Ogilvy & Mather New York	US	136.1
5	Grey London	UK	131

 

Top 5 media agencies:

Rank	Agency	Location	Points
1	Starcom MediaVest Group Chicago	US	202.7
2	PHD Mumbai	India	105.7
3	Manning Gottlieb OMD	UK	92
4	OMD UK	UK	83
5	UM Sydney	Australia	80.1

 

Top 5 digital agencies:

Rank	Agency	Location	Points
1	360i New York	US	69.8
2	R/GA New York	US	58.4
3	Proximity Toronto	Canada	55.7
4	FRED & FARID Paris	France	47.7
5	Razorfish New York	US	45.2

 

Top 5 agency networks:

Rank	Agency Network	Points
1	BBDO Worldwide	1236.3
2	Ogilvy & Mather Advertising	1027.2
3	DDB Worldwide	749.9
4	Lowe & Partners	645.4
5	McCann Erickson	628.9

 

Top 5 agency holding companies:

Rank	Holding Company	Points
1	WPP	4008.2
2	Omnicom Group	3942.5
3	Publicis Groupe	2552.4
4	Interpublic Group	2532.3
5	Havas	585.2

 

Top 5 brands:

Rank	Brand	Product Category	Points
1	Coca-Cola	Soft Drinks	387
2	McDonald’s	Retail	190.1
3	Mercedes-Benz	Automotive	172.5
4	Toyota	Automotive	137.8
5	Audi	Automotive	131.4

 

Top 5 advertisers:

Rank	Advertiser Name	Location	Points
1	Unilever	Netherlands/UK	785.1
2	Procter & Gamble	US	576.1
3	Coca-Cola Company, The	US	454.6
4	PepsiCo	US	384
5	Mondelēz International	US	258.3