SINGAPORE - J. Walter Thompson (JWT) will kick off Spikes Asia with a beach party on the festival’s opening night Wednesday.
JWT Asia Pacific CEO John Gutteridge said while the industry looks forward to coming to Singapore for Spikes each September, most people find they don’t have time to get out of the city.
“So this year, we decided to showcase Singapore’s tropical style, and bring the festival to the beach,” he said.
JWT has invited Tsui to perform live with Schneider, who’s speaking at Spikes this year, at the network’s beach bash. Tsui and Schneider are two of YouTube’s biggest stars—together, they command over 10 million subscribers worldwide, and both have a big fan base in Asia.
“We are really looking forward to playing in beautiful Singapore," Schneider said in a statement.
Treasury Wine Estates will be serving up Beringer wine, in line with JWT’s current #BetterBeckons campaign for the brand, and new Blossom Hill brand, which launched recently in Singapore.
The Beach Party, which kicks off at 8 pm, is open only to Spikes delegates with a festival badge, and guests of the JWT Group of companies.
The agency said guests should plan to come early because once the venue hits capacity, delegates will have to queue.