Staff Reporters
Sep 19, 2016

JWT to host Sentosa beach party for Spikes Asia

Event will feature performances by YouTube stars Kurt Hugo Schneider and Sam Tsui, DJ KFC.

L-R: Kurt Hugo Schneider, Sam Tsui, DJ KFC
L-R: Kurt Hugo Schneider, Sam Tsui, DJ KFC

SINGAPORE - J. Walter Thompson (JWT) will kick off Spikes Asia with a beach party on the festival’s opening night Wednesday.

The party will take place at Tanjong Beach Club on Sentosa Island and will feature music by DJ KFC, plus a live performance by YouTube stars Kurt Hugo Schneider and Sam Tsui.

JWT Asia Pacific CEO John Gutteridge said while the industry looks forward to coming to Singapore for Spikes each September, most people find they don’t have time to get out of the city.

“So this year, we decided to showcase Singapore’s tropical style, and bring the festival to the beach,” he said.

JWT has invited Tsui to perform live with Schneider, who’s speaking at Spikes this year, at the network’s beach bash. Tsui and Schneider are two of YouTube’s biggest stars—together, they command over 10 million subscribers worldwide, and both have a big fan base in Asia.

“We are really looking forward to playing in beautiful Singapore," Schneider said in a statement.

Treasury Wine Estates will be serving up Beringer wine, in line with JWT’s current #BetterBeckons campaign for the brand, and new Blossom Hill brand, which launched recently in Singapore.

The Beach Party, which kicks off at 8 pm, is open only to Spikes delegates with a festival badge, and guests of the JWT Group of companies.   

The agency said guests should plan to come early because once the venue hits capacity, delegates will have to queue.

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.