Ad Nut
May 15, 2015

JWT gives man second chance after 'miserable' Puerto Rico vacation

From Puerto Rico: 'Miserable in Puerto Rico', for Puerto Rico Tourism Company and J. Walter Thompson Puerto Rico

JWT gives man second chance after 'miserable' Puerto Rico vacation

A man named Kevin Blandford posted an image gallery titled 'Won a trip to Puerto Rico and couldn't take my wife. Didn't have a single second of fun'. He also posted it on Reddit (username: WidgetDude), where it got more than 2,500 comments.

J. Walter Thompson saw an opportunity for its client, Puerto Rico Tourism Company, and invited the man to re-do his vacation, this time with his wife and infant daughter. The man visited the same spots and took new pictures, resulting in a second image post, 'Won another trip to Puerto Rico, but this time with my wife. Had many seconds of fun', and a second Reddit post.

Said Jaime Rosado, chief creative officer for Puerto Rico and Latin America at J. Walter Thompson, "Today brands must be constantly listening to the conversations online, in the social channels, and find creative and relevant ways to engage with their audience. The biggest challenge is the speed of response, the speed of action, because you have to create and execute the idea while the conversation outside is still ongoing."

 

 

Related Articles

Just Published

4 hours ago

Discovery acquires ad-tech start-up AdSparx in India

Also absorbs team of Novix Media Technologies.

5 hours ago

Lin the Pangolin animates a conversation about ...

Arnold creates a cartoon spokes-creature to forge an emotional connection for the threatened species.

5 hours ago

Facebook takes down networks in China and The ...

More than 155 accounts removed for what the company calls coordinated inauthentic behaviour.

14 hours ago

Asia-driven esports growth offers new opportunities ...

With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.