Jenny Chan 陳詠欣
Oct 11, 2013

Joy Lu moves from Wunderman to Y&R for Danone account in China

SHANGHAI - Joy Lu (pictured) has been appointed as the brand team leader for the Danone portfolio at Y&R Shanghai, moving on from her old role as business director for the Nokia account at Wunderman.

Joy Lu
Joy Lu

Lu will be responsible for across-the-board campaigns for the Danone portfolio of brands in China, including Mizone formulated sports water.

She brings with her more than 17 years of experience gained in both Taiwan and China from her time clocked at major advertising agencies including Ogilvy, JWT and most recently, Wunderman.

Danone is one of Y&R’s biggest global clients. Its last Mizone work was the ‘Tilted Man’ campaign, which repositioned the brand as a 'restoration beverage' instead of a sports drink.

 

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