Jenny Chan 陳詠欣
Oct 11, 2013

Joy Lu moves from Wunderman to Y&R for Danone account in China

SHANGHAI - Joy Lu (pictured) has been appointed as the brand team leader for the Danone portfolio at Y&R Shanghai, moving on from her old role as business director for the Nokia account at Wunderman.

Joy Lu
Joy Lu

Lu will be responsible for across-the-board campaigns for the Danone portfolio of brands in China, including Mizone formulated sports water.

She brings with her more than 17 years of experience gained in both Taiwan and China from her time clocked at major advertising agencies including Ogilvy, JWT and most recently, Wunderman.

Danone is one of Y&R’s biggest global clients. Its last Mizone work was the ‘Tilted Man’ campaign, which repositioned the brand as a 'restoration beverage' instead of a sports drink.

 

Related Articles

Just Published

1 day ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

1 day ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

2 days ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.