Jenny Chan 陳詠欣
Jan 25, 2016

Johnson & Johnson Baby appoints AKQA as China AOR

SHANGHAI - Johnson & Johnson has appointed AKQA as its digital agency of record to handle its baby products account in China.

Johnson & Johnson Baby appoints AKQA as China AOR

After winning a pitch that took place in November, AKQA will be responsible for developing the digital strategy, creative direction and social-media plan, as well as implementing the technology needed.

The last-known incumbents are believed to be Nim Digital and Vitamine.

Richa Goswami, Asia Pacific head of digital at Johnson & Johnson, confirmed the appointment of AKQA.

"Building on our global healthcare experience, we’re delighted to have been selected by Johnson & Johnson Baby,” added AKQA Shanghai managing director David Miller.

The last piece of work in public memory for Johnson's Baby in China, from Nim and Vitamine, was a multi-format campaign called 'Pump It forward' that urged businesses to provide a private place for breastfeeding moms to pump milk.

 

Tags

Related Articles

Just Published

3 minutes ago

Industry’s gender equality progress ‘not fast ...

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

18 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

18 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.