Faucon joins from MRM Worldwide where she was managing director of the Dubai office.
A digital and marketing specialist, she was responsible for launching a number of eCommerce websites and mobile marketing platforms across the Middle East for clients such as General Motors, Tejari and Rakbak. She brings with her over 20 years' experience of working with clients that include MasterCard, Nestle and UPS.
Commenting on the appointment, Richard Fraser, regional managing director for Proximity Asia, said that Faucon's background makes her an ideal choice to helm the Visa account and develop their regional digital marketing strategies.