Wag-Ed is tasked with evaluating Jebsen’s current profile and improving its corporate image.
Jebsen manages marketing and distribution for FMCG and luxury brands such as Porsche, Blue Girl Beer, San Pellegrino and Raymond Weil.
“This is the first time Jebsen has reached out to a PR agency, as it previously used its in-house PR resource to focus on its own principal brands,” said David Ko, regional EVP at Wag-Ed. “We believe the client appreciated our intellectual property, proprietary methodology in brand management, innovation focus, and team chemistry.”
Jebsen manages marketing and distribution for FMCG and luxury brands such as Porsche, Blue Girl Beer, San Pellegrino and Raymond Weil.
“This is the first time Jebsen has reached out to a PR agency, as it previously used its in-house PR resource to focus on its own principal brands,” said David Ko, regional EVP at Wag-Ed. “We believe the client appreciated our intellectual property, proprietary methodology in brand management, innovation focus, and team chemistry.”
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