Staff Reporters
Aug 1, 2019

JD eases gift-giving for WeChat users

Just in time for the Qixi Festival, a WeChat mini-program allows a shopper to send a gift without even knowing the recipient's real-world address.

JD eases gift-giving for WeChat users

A week before the Qixi Festival (also known as Double Seventh Festival), which is China’s Valentine’s Day and falls on August 7 this year, JD has rolled out a new WeChat mini-program that makes it easier to send gifts on the platform.

With JD Gift, the gift-giver selects a gift for any WeChat friend from a special marketplace. This triggers a message to the recipient, who then has to input their shipping information in order to complete the purchase. All of the goods sold via the mini-program are JD first-party products, rather than from third-party flagship stores on the platform.

Before testing the option to purchase physical gifts in 2018, the retailer has been selling e-gift cards for several years. According to a JD survey of over 3,000 people, shoppers appreciate the ability to immediately send a gift and avoid the awkwardness of giving the gift in person.

“We understand that our customers are busy, and want to make it as easy as possible to send gifts to their loved ones,” Xiaohua Luo, head of JD Gift Card.


Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

2 days ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

2 days ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

2 days ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.