Jenny Chan 陳詠欣
Mar 23, 2015

JD.com's Paipai and WPP's Kuvera to cooperate on m-commerce in China

BEIJING - Kuvera, a WPP company specialising in end-to-end e-commerce in China, and Paipai, a social commerce platform on mobile owned by JD.com, signed an agreement that allows each other high-level access to online retailing tools, client recommendations and advertising inventory.

WPP and JD.com executives
WPP and JD.com executives

Under the agreement, Kuvera acts as a service provider for WPP’s clients to conduct online retailing business on Paipai’s e-commerce platform, which JD.com CEO Richard Liu described as "a milestone" under the social e-commerce context.

Specifically, Kuvera will assist Paipai to recruit new brand merchants, by providing a full spectrum of services, including transaction services, storefront management, brand promotion and customer relationship management (CRM).

The agreement also provides Kuvera access to Paipai’s advertising inventory, including its organic traffic and traffic from social media which Paipai connects with, such as WeChat and QQ. Paipai is in the process of developing a new e-commerce ecosystem through social connections and a combination of centralised and de-centralised traffic. 

The companies said that if circumstances permit, Paipai will recommend WPP agencies to Paipai’s merchants as preferred providers of marketing and promotion services. Paipai will also provide WPP clients with necessary support for technical solutions and merchandising staff.

“Our clients now have greater access to social commerce channels, including the highly popular WeChat ecosystem,” said Bessie Lee, WPP's China CEO. 

“With WPP's unparalleled branding and advertising expertise globally, we together will provide a total solution including brand and long-tail ads and marketing strategy to our customers in the social commerce universe,” added Paipai President Kate Kui.

 

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