Helen Roxburgh
Jul 25, 2016

Japan gets to grips with programmatic technology

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

As the need for transparency and accountability grows in the Japanese market, so does the adoption of programmatic media buying. The process has evolved from search to display and now mobile and video, with a number of international providers active in the market.

Programmatic trading is becoming a topic of extreme interest as both publishers and advertisers realise it offers huge potential for scale and efficiency, which is just not as available through traditional advertising...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
PHD to scoop HSBC's $400m global media account
Premium
2 hours ago

PHD to scoop HSBC's $400m global media account

PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.

Premium
Aaron Cowie to leave TBWA\Malaysia
Premium
14 hours ago

Aaron Cowie to leave TBWA\Malaysia

CEO to step down and be replaced by new managing director.

Premium
Review: The Murray, Hong Kong
Premium
14 hours ago

Review: The Murray, Hong Kong

This new property forgoes gaudy trappings and sets its style sights on a sleek, modern design.

Premium
Bigger market changes in China bring taller silos
Premium
15 hours ago

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.