Darren Lim
Oct 2, 2018

It's not always about the venue, it's what you do with it

Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.

The Foresta Lumina experience turned a traditional hiking trail into a magical forest night walk.

Scouting unique venues

Event professionals are going to great lengths to break out of traditional venues and formats.
Two out-of-the-ordinary test drive events put on for Denza and Ducati by Pico underline how quickly things are changing.

With the stunning scenery of Tibet and Zhangjiajie’s Tianzi Mountain as the backdrop, participants braved challenging roads and conditions to try out both car brands’ new offerings.

These scenic landscapes...

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