Kent Wertime
Feb 14, 2018

It's 2018. Stop talking about 'emerging markets'

Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.

Kent Wertime

For years, we have used the term emerging markets’ to describe new, fast-growing economiesbut it’s time to update it to language more fit for purpose. These societies aren’t playing catch up they’re becoming leaders in many areas.

In Ogilvy’s Velocity 12 report, we identified 12 velocity markets’ nations whose mobility transcends GDP growth, and is embodied by rapid evolution in social attitudes and lifestyles which will help propel further change. The term velocity’ reflects...

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