Staff Reporters
1 day ago

Is the whole greater than the sum of its parts for Publicis Media?

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.

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With its constituent agencies freely sharing talent, work within Publicis Groupe's Media network is increasingly a team affair. The group, of course, argues this makes it more competitive and more able to deliver what clients are looking for. We look into the evidence.

Has the all-for-one philosophy paid off in a higher grade? Our full Agency Report Card on Publicis Media—including its overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

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