Staff
Feb 19, 2019

Is in-housing symptomatic of deeper brand-agency problems?

A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.

Top: David Porter, Stephan Leorke; Bottom: Steve King

In-housing is in the air these days. In just the last week or so, Campaign has reported on research that says advertisers are increasingly looking inward when it comes to media capabilities, how Dentsu Aegis leader Tim Andree sees in-housing as an opportunity, Unilever's experience with its U-Studio and the point of view of the company running that studio, in-housing agency Oliver.

At Campaign360 on March 5 in Singapore, three media titans...

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