Faaez Samadi
Aug 29, 2017

iProspect hires new global product head

The new chief joins from GroupM.

Rohan Philips
Rohan Philips

iProspect today announced that Rohan Philips has been appointed global chief product officer, based in Singapore.

Philips arrives from GroupM, where he was APAC vice president at [m]Platform, and previously vice president of product and strategy at Xaxis.

At iProspect, Philips will oversee the agency’s product development, implementation and commercialisation across its 55 global markets.

He told Campaign Asia-Pacific he is "extremely excited" to be working at an agency that is "constantly innovating".

"My new role is will be focused on developing products to support our business solutions that, increasingly, transverse the entire performance marketing spectrum," he said.

In the short-term, Phliips said he is looking to deliver product solutions that drive growth, whether that be through voice search, data insights, enterprise solutions and others. 

"In the long-term I hope to strengthen and scale some of the great results we are seeing from our machine learning initiatives, by leveraging the institutional knowledge in data and automation that is deeply embedded in our culture," he added.

Ruth Stubbs, iProspect global president, said: “Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this.” 

Related Articles

Just Published

9 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

13 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

13 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

13 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.