Faaez Samadi
Aug 29, 2017

iProspect hires new global product head

The new chief joins from GroupM.

Rohan Philips
Rohan Philips

iProspect today announced that Rohan Philips has been appointed global chief product officer, based in Singapore.

Philips arrives from GroupM, where he was APAC vice president at [m]Platform, and previously vice president of product and strategy at Xaxis.

At iProspect, Philips will oversee the agency’s product development, implementation and commercialisation across its 55 global markets.

He told Campaign Asia-Pacific he is "extremely excited" to be working at an agency that is "constantly innovating".

"My new role is will be focused on developing products to support our business solutions that, increasingly, transverse the entire performance marketing spectrum," he said.

In the short-term, Phliips said he is looking to deliver product solutions that drive growth, whether that be through voice search, data insights, enterprise solutions and others. 

"In the long-term I hope to strengthen and scale some of the great results we are seeing from our machine learning initiatives, by leveraging the institutional knowledge in data and automation that is deeply embedded in our culture," he added.

Ruth Stubbs, iProspect global president, said: “Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this.” 

Related Articles

Just Published

7 hours ago

Indian appliance maker Kent RO apologises for ...

Following criticism online, company has withdrawn the ad and issued an apology.

9 hours ago

Dentsu plans 7% cost reduction as it reports 0.8% ...

The company has withdrawn its previous financial guidance for the year, citing too much uncertainty.

12 hours ago

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

12 hours ago

People first for Tourism New Zealand, as it looks ...

To appeal to lockdown-ed tourists, a new campaign strikes all the right, soft notes.