David Blecken
May 24, 2017

iProspect-Clavis partnership aims to simplify ecommerce for brands in Japan

The two companies will combine analytics services to help brands navigate a US$100 billion market.

Koichi Kanai
Koichi Kanai

iProspect Japan, part of Dentsu Aegis Network, has partnered with Clavis Insight, an ecommerce analytics company, in a move to offer new measurement and insight services to brands in the online retail space.

Clavis is based in Dublin but has offices in Shanghai, London, Paris and Boston. It will combine its ‘ecommerce intelligence solution’ with iProspect’s market measurement, attribution tracking and online optimisation services to monitor performance on platforms such as Amazon, Rakuten and Cosme.

According to a statement from Dentsu Aegis Network, key clients for iProspect and Clavis include P&G, Unilever, GSK and Mattel. However it is not known whether these brands will also become clients of the new partnership. Online retail is a major growth area in Japan that is by nature becoming increasingly competitive. The ecommerce market will be worth more than US$120 billion by next year according to some predictions.

In the statement, Koichi Kanai, CEO of iProspect Japan, said through the partnership, iProspect and Clavis would aim to “enable manufacturers to track and assess their brands’ online and offline performance in one place and capitalise on rapidly emerging ecommerce growth opportunities”.

This article has been updated to clarify that existing iProspect and Clavis clients have not confirmed engagement of services under the new partnership.

Source:
Campaign Japan

Related Articles

Just Published

2 days ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

2 days ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

2 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

2 days ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.