Byravee Iyer
Jun 22, 2016

IPG’s social-media head to join Prashant Kumar's Entropia

Kumar's new venture has hired Derek Tan, though both remain tight-lipped about details.

Derek Tan
Derek Tan

MALAYSIA - Derek Tan, IPG Mediabrands’ regional senior partner of Social Media in APAC, is leaving his role at the company to join former boss Prashant Kumar’s new venture, Entropia.

“Unfortunately, I will not be able to comment on my new role at present,” Tan told Campaign Asia-Pacific when asked about his new position. “There will be further news and updates from the organization and we'll be in touch at the right time.”

Calls to Kumar went unanswered, and IPG Mediabrands declined to comment.

In March, IPG Mediabrands named Bala Pomaleh as CEO in Malaysia following Kumar’s resignation as president of world markets and CEO of its Malaysia office. Kumar then went on to join Kuala Lumpur-based Entropia, which positions itself as both an advertising agency and consultancy.

Most recently, Entropia scooped Permanis Sandilands’ media business from Carat. Entropia now reportedly handles buying and planning for the firm’s 18 brands.


Related Articles

Just Published

34 minutes ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

41 minutes ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

1 hour ago

Indian media lobbies face-off against Google, ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

4 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.