Byravee Iyer
Jun 22, 2016

IPG’s social-media head to join Prashant Kumar's Entropia

Kumar's new venture has hired Derek Tan, though both remain tight-lipped about details.

Derek Tan
Derek Tan

MALAYSIA - Derek Tan, IPG Mediabrands’ regional senior partner of Social Media in APAC, is leaving his role at the company to join former boss Prashant Kumar’s new venture, Entropia.

“Unfortunately, I will not be able to comment on my new role at present,” Tan told Campaign Asia-Pacific when asked about his new position. “There will be further news and updates from the organization and we'll be in touch at the right time.”

Calls to Kumar went unanswered, and IPG Mediabrands declined to comment.

In March, IPG Mediabrands named Bala Pomaleh as CEO in Malaysia following Kumar’s resignation as president of world markets and CEO of its Malaysia office. Kumar then went on to join Kuala Lumpur-based Entropia, which positions itself as both an advertising agency and consultancy.

Most recently, Entropia scooped Permanis Sandilands’ media business from Carat. Entropia now reportedly handles buying and planning for the firm’s 18 brands.

Tags

Related Articles

Just Published

1 hour ago

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

2 hours ago

Beautiful swan conveys an ugly truth about plastic ...

The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.

3 hours ago

Shopee launches partner program for five media agencies

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

3 hours ago

TikTok spotlights Australia's creators in major ...

Several Aussies who have built big followings feature in the 'It starts on TikTok' campaign, by brand-experience agency Akcelo.