SINGAPORE - MICA, Singapore's Ministry of Information, Communication and the Arts, has appointed FutureBrand and Weber Shandwick to create an umbrella positioning for the Lion City.
The Interpublic agencies beat out 16 other proposals for the brief, worth US$1.4 million, in a pitch co-ordinated by MICA's marketing arm.
MICA has tasked the agencies with creating a common communications approach that Singapore's numerous ministries will adhere to.
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