Babar Khan Javed
Apr 17, 2018

IPG Mediabrands launches first APAC media lab

Twelve years after launching its first media lab in Los Angeles, IPG Mediabrands has announced that Singapore will get its own this July.

Chad Stoller, global CIO of UM Worldwide and David Haddad, CEO of IPG Mediabrands Singapore.

By July 2018, IPG Mediabrands will launch a media lab for clients in the APAC region.

Announced today at an Outlook event in Singapore led by Chad Stoller, global chief innovation officer for UM, the media lab will focus on three areas

  • Intelligence, insights, and strategy According to Stoller, this function will translate the tactic behind a strategy for APAC markets for the company's global clients.
  • ...

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