Kate Magee
Mar 15, 2017

IOC appoints Publicis for global 2018 Olympics campaign

UK will lead the work for the February 2018 games.

IOC appoints Publicis for global 2018 Olympics campaign

The International Olympic Committee has appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea.

The project will be led out of the Publicis UK office, with support from Publicis New York. The agency won the business following a competitive pitch.

Publicis and Poke will develop broadcast, digital activation and integrated Olympic Channel content to promote the Olympic movement and values ahead of the winter games in Pyeongchang, South Korea, which start in February 2018.

The IOC’s vice president of marketing strategy and activation, Melinda May, said: "We’re delighted to be working with Publicis and Poke in delivering such an important campaign. We were impressed by the collaboration and dedication shown, and the deep interest and understanding of the IOC’s mission. We felt they were the best agencies to develop our campaign."

Nick Farnhill, chief executive at Publicis London and Poke, added: "The IOC are passionate and committed to building a better world through sport, and the opportunity to be their partner in delivering world-class communications and a global participation idea for the 2018 Olympic Winter Games is one of the most exciting projects we could be involved with."

Source:
Campaign UK

Related Articles

Just Published

3 hours ago

Coles CMO Lisa Ronson departs

The marketer announced she will leave by the late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.

7 hours ago

How Western commerce platforms increasingly look to ...

SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.

7 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

7 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.