The subsequent campaign aims to give consumers more details about the tool and will leverage various medias for an integrated approach.
On the appointment, Venkat Mallik, president of Rapp India, said: “We’re proud to be associated with a company that topped the Fortune list as the world’s most admired software company for 2009. We look forward to leveraging our strengths in direct response driven communication across channels to deliver results for Intuit in India.”