Kenny Lim
Feb 9, 2010

Intuit appoints Rapp for finance tool promotion in India

MUMBAI - Intuit Inc, a leading provider of business and financial management solutions, has appointed Rapp for its communication business in India to promote Intuit Money Manager - an innovative personal finance management tool.

Intuit appoints Rapp for finance tool promotion in India
Intuit Money Manager is a personal finance software that lets users plan, track and grow their finances.

The subsequent campaign aims to give consumers more details about the tool and will leverage various medias for an integrated approach.

On the appointment, Venkat Mallik, president of Rapp India, said: “We’re proud to be associated with a company that topped the Fortune list as the world’s most admired software company for 2009. We look forward to leveraging our strengths in direct response driven communication across channels to deliver results for Intuit in India.”

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