David Blecken
May 30, 2012

INTERVIEW: Harold Burson, co-founder, Burson-Marsteller

At 91, Burson-Marsteller co-founder Harold Burson appears as sharp as ever. On a recent visit to Hong Kong, he presented no-nonsense views on the state of PR in Asia and the extent to which its role has changed.

Harold Burson

Has the standard of PR practice in Asia caught up with that in the West
The methodology for PR is pretty standard around the world. There are differences in how developed they are, but the quality of work from Hong Kong for example is often on a par with our US and European offices. One of the big differences is among the people who hire us. In Asia there is still not as much appreciation of...

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