Staff Reporters
Oct 4, 2019

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

Threads app
Threads app

Facebook has introduced Threads from Instagram, which it calls a "camera-first messaging app".

The standalone app expands on the Close Friends feature that Instagram introduced last year, creating a dedicated space to quickly share photos, videos, messages, Stories and status updates with people in the Close Friends list. Messages from Close Friends will appear in both Threads and Instagram Direct.

The app's status feature lets users quickly send either pre-defined updates (such as "studying") or custom updates of their own invention. Alternatively, users can turn on an Auto Status feature that "automatically shares little bits of context on where you are without giving away your coordinates", according to the company's blog post announcing the app. Auto Status makes use of phone-provided information such as location, movement, battery level and network connection, to send emoji-festooned updates, such as "At a cafe” or "On the move".

The way Facebook uses data from other parts of Facebook and Instagram to deliver relevant ads remains unchanged, the company said in a post detailing privacy policies around the new app. "Precise location information collected for Auto Status is a new feature specific to Threads and will not be used for ads," the post added.

Such features will be explicitly opt-in, Facebook said, adding that the user's precise location won't be shared. In addition, information sent to the company's servers to look up locations will not be stored there; it will be stored on the user's device, but only for a limited time.

Related Articles

Just Published

6 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

7 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

8 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

8 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time