Staff Reporters
Feb 10, 2021

Inside MediaCom’s muddled 2020

AGENCY REPORT CARD: For WPP’s media agency, 2020 was a year of contrasts. Even as the agency launched a series of new business innovations and did admirably on the people front, business was sluggish, and it struggled for traction.

Inside MediaCom’s muddled 2020

Mark Heap had mixed results, as he steered MediaCom, part of WPP’s GroupM, through a turbulent 2020. While overall business performance was muted—the agency’s revenue slightly reduced—he did manage to diversify the geographic spread of its business to reduce over-reliance on its biggest markets, ensured no job losses during the pandemic and launched several new initiatives. 

Did Heap's strategy of diversifying MediaCom's revenue base change the agency's overall grade? Our full Agency Report Card on MediaCom—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

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