Mark Heap had mixed results, as he steered MediaCom, part of WPP’s GroupM, through a turbulent 2020. While overall business performance was muted—the agency’s revenue slightly reduced—he did manage to diversify the geographic spread of its business to reduce over-reliance on its biggest markets, ensured no job losses during the pandemic and launched several new initiatives.
Did Heap's strategy of diversifying MediaCom's revenue base change the agency's overall grade? Our full Agency Report Card on MediaCom—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.
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