Staff Reporters
Mar 15, 2021

Inside MediaCom’s muddled 2020

AGENCY REPORT CARD: For WPP’s media agency, 2020 was a year of contrasts. Even as the agency launched a series of new business innovations and did admirably on the people front, business was sluggish, and it struggled for traction.

Inside MediaCom’s muddled 2020

Mark Heap had mixed results, as he steered MediaCom, part of WPP’s GroupM, through a turbulent 2020. While overall business performance was muted—the agency’s revenue slightly reduced—he did manage to diversify the geographic spread of its business to reduce over-reliance on its biggest markets, ensured no job losses during the pandemic and launched several new initiatives. 

Did Heap's strategy of diversifying MediaCom's revenue base change the agency's overall grade? Our full Agency Report Card on MediaCom—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.