Byravee Iyer
Sep 3, 2014

Initiative retains BMW Thailand

THAILAND - Following a review, Initiative has retained BMW Thailand's media planning, strategy and buying duties.

Initiative has held the BMW Thailand account for 10 years
Initiative has held the BMW Thailand account for 10 years

Initiative has had BMW Thailand as a client since 2004. The review process took place as part of a global mandate in May. The client evaluated agencies on their strategic thinking, resources and innovative approach.

“We are ecstatic to retain business with BMW Thailand,” stated Nopakun Sujaritchant, CEO of Initiative Thailand. “The win attests the confidence client has in us for being able to deliver successful and cohesive planning, buying and communications strategies that drive results.”

The appointment is effective immediately for a period of three years.


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