Influencer scene gets scrutiny

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

The Digital and Social Media Advertising Guidelines by the Advertising Standards Authority of Singapore (ASAS) are expected to be finalised by the end of this month.

Professor Sze Wee Tan, ASAS chairman, tells Campaign Asia that the advisory council has been sounding out the industry about such guidelines since 2013.  However, it was only after an incident involving Singtel and Gushcloud that the move to formalise social media guidelines gained traction.

Read the full article: Ethical crackdown: Regulating Singapore’s influencer scene