Gabey Goh
Jun 6, 2016

Influencer scene gets scrutiny

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

Influencer scene gets scrutiny

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

The Digital and Social Media Advertising Guidelines by the Advertising Standards Authority of Singapore (ASAS) are expected to be finalised by the end of this month.

Professor Sze Wee Tan, ASAS chairman, tells Campaign Asia that the advisory council has been sounding out the industry about such guidelines since 2013.  However, it was only after an incident involving Singtel and Gushcloud that the move to formalise social media guidelines gained traction.

Read the full article: Ethical crackdown: Regulating Singapore’s influencer scene

Related Articles

Just Published

2 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.

9 hours ago

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

9 hours ago

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

9 hours ago

Dentsu’s global sustainability lead: ‘We have to ...

The holding group is nearly 80% towards its net zero target.